Satu Viral – Business Model Canvas is a visual tool used to map out and plan the key elements of a business model. It is a strategic management and lean startup template for developing new or documenting existing business models. The canvas is divided into nine sections, each representing a key component of a business model: customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key partners, key activities, and cost structure. The Business Model Canvas can be used by entrepreneurs, small business owners, and large organizations to clearly communicate their business model and identify potential areas for improvement
The Business Model Canvas is a flexible and adaptable tool that can be used in a variety of industries and business contexts. It allows for a clear and concise representation of a business model, making it easy for team members and stakeholders to understand and communicate. Additionally, it is a visual tool that allows for easy identification of potential problem areas, making it a useful tool for identifying areas for improvement.
The Business Model Canvas can be used in a variety of ways. It can be used to plan a new business model or to document an existing one. It can also be used to compare different business models and identify areas for improvement. Additionally, it can be used to communicate a business model to investors, partners, and other stakeholders.
Overall, Business Model Canvas is a powerful tool for understanding and planning a business model. It can be used to identify potential problem areas, plan a new business model, or document an existing one. Additionally, it can be used to communicate a business model to investors, partners, and other stakeholders
Using the Business Model Canvas, entrepreneurs and business owners can map out their value proposition, which is the unique benefit or value that they are offering to their customers. They can also identify their target customer segments, which are the groups of customers they are trying to reach.

Additionally, they can map out the channels through which they will reach their customers, such as through online sales or brick-and-mortar stores. They can also identify the type of customer relationship they want to have with their customers, such as personal assistance or self-service.
Furthermore, the business model canvas can help to define the revenue streams and how the business will make money. Also, it helps to identify the key resources, key partners and key activities that are needed to make the business model work. Lastly, it allows to calculate the cost structure, which is the costs associated with running the business.
Overall, the Business Model Canvas is a valuable tool for entrepreneurs and business owners as it allows them to systematically consider all the elements of their business model and identify areas for improvement. By using the canvas, business owners can better understand their customers, revenue streams, and costs, which can help them make more informed decisions and improve the chances of success for their business.